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10th German Christmas Market Forum 2025

March 13th. Munich.



10 years of the German Christmas Market Forum - after 10 years it has become the largest industry event in Europe. The annual meeting point for organizers of Christmas markets, Christkindl and Advent markets, whether from municipal or private organizations, as well as those responsible for destination management in Christmas market tourism and companies that participate in the added value around Christmas markets.


At the German Christmas Market Forum we create inspiring encounters, how we can optimize Christmas markets in various areas, make them higher quality and more sustainable.

We debate the answers together with well-known decision-makers from

the market business.

The German Christmas Market Forum offers many reports, new ideas, inspiration and future perspectives for successful Christmas markets in high-caliber presentations by experts and colleagues.


Be inspired and benefit from the know-how and expertise of our colleagues and experts. The presentations at the information stands of our partners and exhibitors offer additional, targeted information.

The Christmas Market Congress is the platform to be informed about the current challenges and developments in the industry in one day. An exchange of knowledge and experience that is relevant for the continued existence and development of your market.

The "German Christmas Market Forum" congress will take place in face-to-face and online format.

The congress for organizers and market managers of municipal and private Christmas markets, managing directors and marketing managers in city marketing, city management and tourism organizations, regulatory, cultural and market offices.

The smell of mulled wine, roasted almonds and stollen, speculatius biscuits and beautiful handicrafts - for many, the most wonderful time of the year begins when the pre-Christmas period begins and the Christmas markets open their doors. At Germany's Christmas markets, visitors experience customs and traditions in an atmospheric, historic setting.


organizer of Christmas markets should have a sustainable and ecological market concept Exhibitors should be encouraged to use sustainable materials and environmentally friendly products. Market officials can offer incentives to exhibitors who, among other things, emphasize regional products in their items. The transition to sustainable practices requires commitment and cooperation from all parties involved.

The Safety at Christmas Markets can be ensured through a combination of various measures, including increased police presence and security personnel. Potential risks can thus be reduced and a rapid response can be ensured in the event of an incident. At the forum, we will discuss this topic with experts and present experiences.

Christmas markets are an enormously important economic factor in which many sectors participate, in addition to the markets themselves, the artisans and showmen: restaurants, tour operators, hotels, retail and, last but not least, the location and the municipality. The frequency in the inner cities is increasing and in recent years Christmas markets have become an indispensable reason to stimulate tourism in the days leading up to Christmas.

Christmas markets are a magnet for tourists and visitors from outside the region and even from abroad. They contribute significantly to the growth of the tourism sector, provide additional income for restaurants, hotels and local retailers and are an important factor in destination marketing and Christmas market tourism.


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Convince the participants of the forum of your products and services as part of the accompanying specialist presentations. Enter into dialogue with an exciting target group, the focused environment offers an optimal platform to participate with an information stand, or e.g. with a logo presence on

our website..

More information

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