At the German Christmas Market Forum 2025 you will once again get interesting insights into unique Christmas markets, exciting insights into marketing and management, colleagues and experts who will reveal their cards and talk to you about the challenges of the future for Christmas markets, including new security arrangements, sustainability concepts and cooperation management with retailers and tourism organizations. Join the discourse with our speakers, including:

Christmas market in Bozen

Roberta Agosti, Managing Director, Transport Office of the City of Bolzano

Christmas Market & Christmas Forest Goslar

Marina Vetter, Managing Director, GOSLAR marketing gmbh, Goslar

Wolfenbüttel Christmas market

Anna Wohlert-Boortz, Event Management, City of Wolfenbüttel

Aachen Christmas market

Dipl.-Bw. Till Schüler, Managing Director, MAC Markets and Action Group City eV, Aachen

Feldkirch Christmas market

Lukas Debortoli, BSc. MA, Managing Director, City Marketing and Tourism Feldkirch GmbH

Annaberg Christmas market

Nicole Otto BA, Department of Culture, Tourism and Marketing, Large District Town of Annaberg-Buchholz

Christmas Market & Winter Magic Hannover-Herrenhausen

Dipl.-Kfm. Christian Rode, Managing Director, Evergreen GmbH, Kassel

Montreux Christmas market

Yves Cornaro, Director, Marché de Noël Montreux Sàrl, Montreux

Linz adDonau Christmas Market

Mag. Theresa Grillhofer, Head of Department, City Council of Linz

Risk Management and Security at Christmas Markets

Christian Gutmair, Managing Director, erpam gmbh, Starnberg

These topics are among those in focus at the German Christmas Market Forum in Munich:

• How a city successfully stages its Christmas market and brings frequency to the whole city.
• We discuss security concepts, hazard prevention and measures at Christmas markets.
• We present Christmas markets with a very special flair and an extraordinary supporting program.
• Top marks for a Christmas market – a market philosophy becomes an experience.
• Discover how tradition becomes innovation at a Christmas market.
• How a Christmas market offers an unforgettable “Christmas journey” for all the senses.
• Future perspectives in the competition of Christmas markets – transformation towards a more experience factor.
• How a new market concept successfully scores points with visitors.
• Fresh ideas for a “Christmas city” in alliance with market organizers, tourism, retail and the municipality.
• Practical sustainability concepts for Christmas markets.